Uli Köppen
Head of AI + Automation Lab | Co-Head BR Data
Uli Köppen is Head of the AI + Automation Lab and Co-Lead of the investigative data team BR Data at German Public Broadcaster Bayerischer Rundfunk. In this role, she’s working with interdisciplinary teams of journalists, coders, and product developers. She and her teams are investigating AI and automation for algorithmic accountability reporting as well as using this technology for data-driven journalistic products. The teams are building on the lab experience to form strategy for using AI and automation for journalism. As a Nieman Fellow 2019, she spent an academic year at Harvard and MIT and she was part of Online News Association’s Women’s Leadership Accelerator 2022. Together with her colleagues, she has won national and international awards.
AI in Media – Dump the Silo! How to Achieve a Holistic AI Approach while balancing Innovation, Quality, and Responsibility
From building journalistic core teams around data and AI to a network approach, this talk will focus on learnings how Bayerischer Rundfunk implements AI in a public service broadcaster.
For TX Group, as a multi-faceted enterprise spanning media to advertising, it is crucial to explore the opportunities, challenges, ethical considerations, and social responsibility associated with these technologies. In light of the growing independence within our subgroups, I will elaborate on our strategy for overseeing AI-centric projects throughout the organization.
We see potential in using these rapidly evolving techniques around ML & AI, for example, to reflect our product, unlock valuable insights and foster transparency within TX Group. But more than that, generative AI empowers journalists to meet the demand for personalized and local news while still addressing the model’s current weaknesses and safeguarding our quality standards.